Does Advertising Exposure Affect Turnout?

How Does Pharmaceutical Advertising Affect Consumer Search?

This paper explores how restricting pharmaceutical search advertising affects the types of information that consumers seek online about drugs. We examine how consumer search patterns changed after the FDA issued warnings to pharmaceutical companies, prohibiting their use of Internet search ads. Our results suggest that, after the reduction in pharmaceutical search advertising, consumers were mo...

Does pharmaceutical advertising affect journal publication about dietary supplements?

BACKGROUND Advertising affects consumer and prescriber behaviors. The relationship between pharmaceutical advertising and journals' publication of articles regarding dietary supplements (DS) is unknown. METHODS We reviewed one year of the issues of 11 major medical journals for advertising and content about DS. Advertising was categorized as pharmaceutical versus other. Articles about DS were...

Does short-term exposure to Wi-Fi waves affect the cognitive functions of the mind?

Introduction: In recent years, we have seen a tremendous growth in communications devices, such as mobiles and tablets. Also, the appeal to connect to the Internet through wireless systems has increased significantly. Given these changes in everyday life, the approach to cognitive works and problem-solving and decision-making in a complex system that has become increasingly imp...

Does Nota Affect Voter Turnout? Evidence from State Legislative Elections in India

Does Political Advertising Persuade?

Well over $1 billion was spent on televised political advertising in the U.S. in 2004. Given the ubiquity of the 30 second spot, one might presume that ads must affect viewers’ vote choices. Somewhat surprisingly, though, scholars have yet to make much progress in confirming this claim. In this paper, we leverage a comprehensive dataset that tracks political ads in the nation’s top media market...